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I studied the tiny book that galvanized the successful book and film The Secret called The Science of making money by Wallace D Wattles. It made me think of the Universal Guidelines I learned decades back. The book does not get into details of why the guidelines work.
How cool is that? The Secret and its interpretation of the Law of Attraction drew lots of furore. One debate is the simplicity of using the Law of Attraction to become materially made. Yes, by being with like minded people, you too will attract success and experience wealth creation.

I do not need to realise how electricity works to brighten my home at night.

The writer of the book starts with a consultation of humanitys right to be rich. To earn money doing what one loves is everyones dream. However, many of us learn it does not work that way. Material wealth can make contributions to the betterment of the planet. It is our right and requirement to be made. The writer explains that there’s a science to getting rich, a process that if followed correctly, will work every time. Most everybody has heard of folks that succeed against all chances and prophecies. The Science of making money insists that opportunity isn’t monopolized by the select few. Opportunity abounds at each step of life.

The difference between a rich person and a poor person is the way they act and think. Rich parents teach their kids the Certain Way of doing things that made and keeps them well off. The writer says that there’s an unending supply of wealth. It’s the nature of the universe to move toward more life. Everybody with the right mindset will be rich. 

You can start your journey to wealth creation by signing up for Tangible Assets Trading. How would you like to make 15% on your money every quarter? Yes, that amounts to 60% compounded over a year. You can choose to roll your dividend over or take it as cash, giving you an income.It doesn’t get any easier or better. That is the start of real wealth creation and it is as easy as getting over to the Tangible Assets page at tangibleassets.com.au and signing up.

In addition to TA Trading you can get a host of assistance from the Tangible Asset website, like how to set up a company/trust structure, tax minimisation, asset protection, estate planning, tax advice, financial advice and mortgage loans. The staff are all professionally trained and have a wealth of knowledge when it comes to financial advice and assistance. 

This is an abstract from a dissertation by Hjalti Sölvason MBA student at the University of Edinburgh on developing market entry strategies as one of the main challanges facing companies wishing to expand into new market segments.

Managers are always under pressure to maximise shareholder value, and when they face a saturated market at home, they begin to search for new markets outside their home country. In other words they seek geographic diversification.

It makes a foreign market even more attractive if it is growing faster than the home market itself, and as improved communications might be considered a supportive reason for opening up new markets overseas.

Improving productivity is one reason for going abroad in order to obtain greater profits and revenue. Greater profits on overseas investments can be a strong motive for going abroad. Service companies frequently follow customers overseas to prevent competitors from gaining access to their clients.

By using foreign production to lower cost the company can move part or all of its production facilities to the country from which its competition is coming, and enjoy such advantages as less costly labour, raw materials, or energy. Protecting foreign markets is often necessary, which can lead to a change from exporting to overseas investment.

Another reason why a company should be interested in entering new markets is by following the competitor. Once a competitor has set up a production plant in a country, management must decide rapidly whether to follow suit or risk losing the market forever.

„In many cases it is a forced move by the company to enter into new markets because if not, the company would stagnate and be left behind by its competitors.“ – Hjalti Sölvason, August 1996.

Being able to claim that the firm is a “multinational” creates the impression of importance, which can influence its customers. Stockholders and financial analysts expect firms to continue to grow, and those companies operating only in the domestic market have found it increasingly difficult to sustain that expectation. The faster growth of a company, helps also satisfy the management’s desire for expansion.

A company should ask itself the reasons for entering the market and assess the internal forces and capabilities of the company itself. There are also various ways to enter new markets: Exporting, wholly owned subsidiary, joint venture, licensing agreement, franchising, contract manufacturing, management contract and strategic alliances.

The importance of screening markets, analysing market indicators and factors are also factors to address when entering new markets. What does market research say about trends in the industry and other factors like financial risk, have been discussed.

Identifying and analysing competitors in order to bring to the surface their strengths and weaknesses, and the field trip should be made in order to smell and taste the market, and collect primary data. Segment the market into those areas where the company can position its services or products by gathering information about the customers.

Entry strategies and entry modes do vary between competitors. Two companies may perceive different risk as they evaluate the same market and therefore choose different entry modes.

Hjalti Sölvason graduated as a Systems Analyst from the Copenhagen Business School in Copenhagen and is now studying for an MBA at the University of Edinburgh. Hjalti has experience in the IT industry and has worked as a software system designer and programmer.

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