At Walkers’ Britain, we are thrilled to announce the appointment of Fiona Marshall as our new Chief Product Officer. Fiona joins us with an extraordinary background in the adventure travel industry, and we are excited about the wealth of expertise and passion she brings to our team.

Fiona’s career spans decades of leadership in active travel. She previously served as Product Director at Macs Adventure, where she played a pivotal role in expanding their operations across Europe and North America. Before that, she spent 20 years at KE Adventure Travel, excelling in roles such as General Manager and Head of Product. 

Her track record in creating guided and self-guided walking tours is unmatched, and her love for active travel resonates deeply with our values.

As we move forward after celebrating our 50th anniversary in 2023, Fiona’s appointment marks the start of an exciting new chapter. Since our founding in 1973 as Sherpa Expeditions, Walkers’ Britain has been at the forefront of active holidays. 

We were the first UK company to offer supported guided and self-guided walking tours, a concept we launched in 1993 that has set the standard for active travel ever since.

Today, our offerings include over 200 walking and cycling holidays across the British Isles and Europe, drawing travellers from all over the world—including the USA, Canada, and Australia. 

Fiona will help us build on this legacy by crafting new and inspiring tours that highlight the best of active and cultural travel while continuing to strengthen our relationships within the travel industry.

“I feel incredibly fortunate to embark on this journey with Walkers’ Britain. Together, we’re shaping exciting new adventures, and I can’t wait to help deliver incredible travel experiences to our customers.”

- Fiona Marshall

Some of our most loved trails in the UK include the Coast to Coast, South West Coast Path, Hadrian’s Wall Path, and West Highland Way. Across Europe, the Mont Blanc region and the Dolomites remain top choices for hiking enthusiasts.

“Fiona’s expertise is invaluable as we expand our reach and grow closer to the travel trade. Her vision and connections will help us continue delivering exceptional adventures for travellers worldwide.”

- Els Van Veelen, Brand Manager

With Fiona on board, we are eager to innovate and inspire even more travellers to experience the joy of walking holidays. Here’s to the next chapter of exploration and adventure with Walkers’ Britain!